Travel News: Sydney Airport takes multi-lingual approach to new travel retail website – 14/11/08

By Martin Moodie

"We are providing passengers from key markets with the added flexibility to pre-order their duty free for collection both on arrival at the airport as well as their departure"

Derek Larsen General Manager, Retail Sydney Airport Corporation

AUSTRALIA. Sydney Airport’s new retail website has been translated into three core languages – Japanese, Chinese and Korean – to help support international visitors from three of Australia’s primary tourism markets.

The website, www.SydneyAirportShopping.com.au, now provides some of the 10 million international visitors who travel via Sydney Airport every year a much-needed portal to the myriad of shopping opportunities available at both the Domestic and International Terminals.

Sydney Airport Corporation Ltd General Manager, Retail Derek Larsen said: “Since launch, our new website has attracted more than 30,000 visitors per month. Now we have gone one step further by converting it into a multi-lingual site to cater for our key Asian target markets, specifically Korea, Japan and China.”

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